A purpose driven
generalist product & visual
designer — UX, UI & Brand

A purpose driven
generalist product & visual designer — UX, UI & Brand

Embracing change while creatively solving problems that helps people use technology for good.

2025

Product

ecoportal

Data-heavy product design at scale

Registers are the core of ecoPortal. They power how companies track incidents, audits, hazards and compliance, often across tens of thousands of records.

This project unified three key areas:

  • Register tables (day-to-day operations)

  • Filtering & data exploration

  • Dashboards (insights, charts and reporting)

Ver proyecto

Problem

The system was powerful but hard to use:
tables were slow to work with, filters lacked flexibility and context, and dashboards didn’t fully support decision-making at a glance.

Process

  • User interview with clients managing large datasets

  • Stakeholder interviews (product, engineering, business)

  • Competitive analysis of data-heavy products

  • Brainstorming sessions on interaction models

  • Rapid prototyping and iteration

Impact

  • Faster navigation and filtering in large registers

  • Clearer data exploration

  • More trustworthy reports

  • Dashboards that communicate value visually, not just technically

2025

MVP

Grupo Azeta

ABC empleos: From zero to live product with real users in 10 weeks

A complete employment platform for Grupo Azeta, connecting job seekers, companies and administrators in one system.

  • End-to-end design of the public job portal

  • Employer portal with posting, filtering, and applicant management

  • Admin dashboard for ABC with content moderation and vacancy control

  • Rapid prototyping, iteration, and handoff to dev for a tight 10-week timeline

Impact / Outcome

  • From zero to v1 live in 10 weeks with real users interacting with the platform

  • Fast, clear workflows for applicants and companies

  • A unified digital experience supporting ABC’s employer branding

Ver proyecto

2020-2024

Branding

Freelance

A selection of brand design for different organizations

A selection of brand design for different organizations

I've always enjoyed working on branding projects as side projects, they range from non profits to tech companies and beyond.

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